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• To increase and diversify INS’ fundraising income, through development of existing and new initiatives that secure the optimum mix of income streams and deliver to agreed targets.
• To lead on fundraising strategy, development and delivery across all areas
• Specific emphasis on major donors, major events, corporates, marketing, legacies and in memoriam.
• To work with the Fundraising Manager on existing fundraising areas, such as trusts and foundations, community fundraising and the Friends of INS.
• To lead, manage and develop the fundraising team – currently the Fundraising Manager, fundraising administrative support and volunteers, but it is expected to grow in the future.
• To ensure the provision of effective management information and reports.
• To be responsible for management of the fundraising budget and ensure fundraising targets are met within these constraints
Areas of Responsibility
Strategy and Development
• Work with the Chief Executive and the Trustees’ Finance and Fundraising Committee on the development of the strategy for an increased fundraising presence, activities and income generation.
• Develop an ambitious but achievable annual income generation plan and operational budget for fundraising activities that is informed by the strategy and previous achievements.
• Support the Fundraising Manager to develop the existing areas of fundraising provision, including trusts and foundations, community events and the Friends of INS, enabling her to contribute to the development of the overall strategy and maximize the potential within these areas.
• Specific personal responsibility for increasing income generation to meet agreed targets through the development of major donors, corporate relationships, direct marketing, legacies and other initiatives as agreed with the Chief Executive.
• Proactively research, evaluate, develop and introduce new and appropriate income streams to augment income and diversify the fundraising mix, in consultation with the CEO and approved by the Finance and Fundraising Committee
• Maintain high professional fundraising standards and keep up to date with relevant issues and to continue their own personal and professional development, for which relevant education and development opportunities will be provided by INS whenever possible.
Fundraising and Operational Management
• Prepare annual income and expenditure targets for all fundraising streams in line with the strategy and in agreement with the Chief Executive and the Finance and Fundraising Committee.
• Monitor progress of income targets and produce regular reports on activity against agreed targets.
• Manage and deliver own portfolio of fundraising projects and activities to deliver strategic objectives and meet income generation targets.
• Ensure the effective development and utilisation of a new Salesforce fundraising management information tool, working with existing IT support to achieve this.
• Develop and maintain own knowledge and understanding of the work of INS and future direction so that it informs all fundraising approaches.
• Ensure the development of appropriate materials for fundraising and other events and activities.
• Promote the participation by staff and volunteers in fundraising activities.
• Provide leadership, direction and performance management to the Fundraising Team, including induction, individual supervision (1:1), performance review and learning and development.
• Be involved in volunteer recruitment and induction related to fundraising.
• Ensure all fundraising activity is compliant with the objectives and values of INS and is compliant with the relevant legal requirements including IOF codes of conduct and practice and health and safety legislation.
Communications & Relationships
• Develop and maintain external networks and relationships in order to maximize opportunities for fundraising and ensure compliance with charity law and professional fundraising standards
• Develop use of social media for promotional and fundraising purposes, e.g. Facebook, Twitter.
• Work with and support the fundraising team in developing their own fundraising relationships (existing and new contacts)
• Develop consultative and collaborative working relationships with colleagues across the organisation.
• Provide fundraising input to all INS literature and promotional materials, e.g. annual report, annual review, newsletters, posters, etc.
• Maintain confidentiality of information
• Attend meetings and conferences as best benefit the organisation and represent the organisation as required, some of which may be outside normal working hours
• Initiate and be prepared to undertake such training as best benefits the organisation
• Undertake any further duties commensurate with the responsibilities of the post.
• Membership of a relevant professional body, ideally the Institute of Fundraising and/or holding a diploma in fundraising
• Excellent knowledge of best fundraising practice in the UK and a good understanding of UK charity law
• Knowledge of a range of fundraising approaches and disciplines, ideally including the following: major donors, corporates, trusts and foundations, events, community, direct marketing
• Knowledge of marketing and brand identity within a charitable organization
• Knowledge of fundraising databases as a management information tool
• Proven track record of fundraising gained from working in charities at an appropriate level of seniority, which will have included experience of generating substantial and sustainable income from a mix of sources in a charity setting, with a minimum of 3 years’ experience at this level.
• Successful track record of fundraising personally from major donors and corporate organisations.
• Experience of motivating self and others to achieve demanding performance targets.
• Experience in people management of staff and volunteers.
• Experience of writing proposals/business cases.
• Experience of public speaking.
• Experience in strategic planning and implementation.
• Proven ability to build sound business relationships with supporters.
Knowledge & Skills
• Strategic, analytical, and innovative skills.
• Problem solving and ability to develop and implement creative solutions to complex challenges.
• Strong interpersonal skills, including influencing and negotiation, and ability to develop relationships with a wide range of stakeholders, from community groups to business partners.
• Excellent communication, including presentation skills and ability to draft strategy, reports and promotional and fundraising materials.
• Strong planning and project management skills in order to produce operational plans and manage projects to time whilst under pressure.
• Knowledge of the charitable sector, ideally with specific reference to the health and social care sector.
• High level of IT and internet skills, including social media.
• Ability to develop drive and passion for INS’ mission, aims and objectives in order to impart this to supporters at all levels
• Commitment to Equality and Diversity policy and practice and how these relate to fundraising and management
• Ability to work from home as required and to work flexibly, including evenings and weekends where needed.
Location: Based at the centre: 82 Hampton Road, Twickenham,
Middlesex TW2 5QS, but with flexibility to work from home or at
other locations where INS is operational
Responsible to: Chief Executive and Board of Trustees’ Fundraising Committee
Responsible for: Fundraising Manager, Fundraising Assistant (to be appointed)
Integrated Neurological Services (INS) is a dynamic, independent charity providing long term support to people in the local community with a wide range of neurological conditions, such as Parkinson’s Disease (PD), Multiple Sclerosis (MS), Motor Neurone Disease (MND) and those who have suffered stroke or head injury. We also provide advice, training and support to families and carers. Services are provided by an experienced and dedicated team of professionals, including physiotherapists, occupational therapists, speech and language therapists, social workers and rehabilitation assistants. They are assisted by over 40 volunteers, including many clinical specialists. We currently support people living in the London boroughs of Hounslow and Richmond.
Our mission is to ensure all people with neurological conditions receive ongoing, long-term professional support tailored to their needs; to maintain their wellbeing, and enable the best possible quality of life for them and their carers.
We aim to encourage self-help and, through rehabilitation, education and support, enable people to manage their condition and to live as fully and independently as possible within their local communities.
We are currently the only professional service in the London region providing coordinated, long term support for people with a wide range of neurological conditions and their family carers. INS does not duplicate statutory services but works closely with the NHS and local authorities to bridge the gap in their services and maintain support for people once NHS input has ended.
INS moved to new premises in 2009 and has expanded rapidly in the past 2 years. We now support over 400 people with neurological conditions each year, plus their carers. The current staff team totals 16 people. Demand for our services is growing year on year and the charity is well-positioned to take advantage of current changes in the delivery of health and social care services, through local contracts. Strategic development plans envisage further growth of the charity in future years, including geographic expansion.
As an independent charity the Fundraising department plays a vital role in securing the necessary funds to run all the services provided by INS. The charity has an excellent reputation and enjoys strong support from the communities it serves. It is now embarking on a growth plan for fundraising and is creating the new role of Head of Fundraising, reporting to the Chief Executive, to assist in the expansion and development of income generation across existing and new fundraising areas.
The ideal candidate will have a wide range of experience across all fundraising areas, with particular experience in developing major donors and corporate relationships.
This role will start as a part-time (3-4 days per week), flexible post but the successful candidate will be expected to raise sufficient income to increase this to a full-time post within 1-2 years. The expectation is that this post will be cost-neutral as a minimum within the first year, raising 5 times salary in new income in subsequent years.